The online challenge for busy people who've tried every diet, hated every diet, and are done with starting over every Monday. Real food. Short workouts. Daily accountability. Done in 6 weeks.
Get my free 7-Day Fat-Loss Kickstart — the exact plan I'd give you for week one.
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If any of this hits a nerve — this page is built for you.
Most plans are built for people with no job, no kids and no social life. That's not you. Here's the difference:
Forget 14-step systems. Sustainable fat loss comes down to three levers — and we dial in all three together over six weeks.
A flexible calorie + protein target you can hit anywhere — work, weekends, Wagamamas. Built around food you already eat.
3 short strength sessions a week. Home or gym. Designed so you actually look forward to them — not dread them.
Daily check-ins, weekly reviews, and direct access to me. You don't need more motivation. You need someone watching.
Built around your weight, schedule and food preferences. Pubs and pizza included — promise.
Progressive strength + fat-loss workouts. Home, gym or hotel room. Videos for every exercise.
WhatsApp access to me directly. Stuck? Slipped up? Confused? Message me. I reply.
Every Sunday I personally review your week and adjust your plan. No autopilot. No copy-paste.
Train alongside 30 other people in the same boat. No fitness influencers. Just normal people getting it done.
Eating out cheatsheet, travel plan, holiday plan, hangover plan. Built for actual life, not Instagram.
Spots are limited so I can actually coach you properly.
"I've done every diet. Slimming World, keto, 1200 calories, the lot. This is the first one I actually enjoyed. I didn't realise fat loss could feel this calm."
"Six weeks ago I couldn't last three days. The structure changed everything. I'm not white-knuckling anymore — I just do it. Clothes fit. Energy back. Sleep better. Done."
"I was nervous because I'm a total beginner. Will made it stupidly simple. 30-minute home workouts, food I actually like, and someone to message when I wanted to give up at week 3."
Results vary based on starting point, consistency and effort. We don't make guarantees on outcomes — but we do guarantee the process. See the guarantee below.
Click the button. Pay securely. Done — no phone calls, no awkward sales pitch.
Quick 5-minute form. I build your plan inside 24 hours, tailored to your food, schedule and goals.
Daily check-ins. Weekly reviews. Messaging access to me. You always know exactly what to do next.
6 weeks later you're 2kg+ lighter, consistent for the first time, and you've got habits that actually stick.
Qualified personal trainer. Nutrition coach. And someone who used to be the guy starting Monday, quitting Thursday, hating photos and giving up by week 3.
I don't believe in 5am ice baths, demonising carbs, or telling normal people to live like athletes. I built this challenge because the people I coach — busy 25–45 year olds with jobs, families and lives — don't need extreme. They need a plan that fits.
If you want fluff, motivation quotes and 6am cold plunges, this isn't it. If you want results without losing your mind, you're in the right place.
Less than the cost of skipping it. Way less than what you've spent on diets that didn't work.
Full challenge access. No upsells. No surprises.
Secure checkout · 14-day money-back guarantee · Card or Apple Pay
Exact orders at Nando's, Wagamamas, Greggs, Pret + 12 more. Hit your macros without being "that person."
40+ short, no-equipment sessions. Hotel room? Hungover? In-laws visiting? You've still got a workout.
A simple 4-week maintenance protocol so you actually keep the result. No rebound. No undoing it.
Try the first two weeks. Follow the plan. If you don't feel more confident, more in control, and clearly on track for 2kg+ — message me and I'll refund you in full. No forms. No questions. No awkwardness. That's how confident I am in this.
In 6 weeks you'll either be 2kg+ lighter, more confident, and finally consistent —
or you'll be exactly where you are right now, thinking the same thoughts.
Pick one.
14-day money-back guarantee · No sales calls · Starts Monday